Pricing that respects your AI budget
Billing
Yearly shows effective monthly after ~17% annual discount — final totals at checkout.
Starter
Best for testing and small businesses.
Billed monthly · cancel any time
Prepay annually: $41/mo effective ($488/yr)
AI credits / month
3,200
Renews with each subscription period (catalog allocation).
- Manual approvals — you stay in control
- Quality-baseline model routing
- Up to 3 creatives per campaign (catalog default)
- Usage on demand
- Optional add-on — enable with a monthly cap when you need burst capacity.
- Overage caps
- Workspace-configured on-demand cap with balance checks before spend.
- Coupons
- Eligible codes apply at checkout when campaigns are active.
Growth
Best for active advertisers shipping weekly.
Billed monthly · cancel any time
Prepay annually: $124/mo effective ($1,484/yr)
AI credits / month
12,000
Renews with each subscription period (catalog allocation).
- Enhanced generation routing
- Analytics insights unlocked
- Up to 6 creatives per campaign (catalog default)
- Usage on demand
- Toggle usage-on-demand; cap overages per subscription.
- Overage caps
- Hard cap on on-demand spend — current overage stays visible against your configured ceiling.
- Coupons
- Supports first-time and promo coupons where configured.
Pro
High throughput for brands that never slow down.
Billed monthly · cancel any time
Prepay annually: $331/mo effective ($3,974/yr)
AI credits / month
48,000
Renews with each subscription period (catalog allocation).
- Premium intelligence routing
- Largest monthly credit pool in catalog
- Up to 12 creatives per campaign (catalog default)
- Usage on demand
- Usage-on-demand ready for governed bursts (enable per policy).
- Overage caps
- Higher caps available; safe-mode + manual freeze still apply workspace-wide.
- Coupons
- Stack with eligible workspace campaigns and checkout rules.
Agency
Pooled credits across client workspaces and brands.
Custom
Pooled credits, SLAs, and integrations scoped to your org.
Pooled AI credits
Pool
Allocated across workspaces you connect to the agency pool.
- Shared credit pool for child workspaces (where enabled)
- Governance and approvals at workspace scope
- Finance-friendly allocation views
- Usage on demand
- Per-workspace or pool-level on-demand rules — configured with your solutions lead.
- Overage caps
- Caps and freezes can be applied at agency or workspace level.
- Coupons
- Enterprise agreements may include custom coupon programs.
Pro maps to the Scale row in the product billing catalog (48k credits / period). Credits and prices mirror internal plan seeds; Razorpay checkout is the source of truth for tax and currency.
Pricing FAQ
Quick answers for AI credits and billing. For security and product questions, see the full FAQ.
- What spends AI credits?
- Each AI action (research, copy, optimization proposals, etc.) debits from your subscription balance via the ledger. When usage-on-demand is off, actions stop if credits are exhausted.
- How does usage-on-demand work?
- You can allow limited overages beyond included credits, bounded by your on-demand cap and a simple enable flag. Ongoing overage stays visible on the subscription so finance can reconcile.
- Monthly vs yearly billing?
- Yearly prepay reflects roughly two months free versus paying month-to-month. Credit renewal targets stay aligned to the catalog; confirm annual SKUs in checkout when enabled.
- Do coupons stack with list prices?
- When a coupon is active for your workspace, checkout applies it according to campaign rules (e.g., first-time subscriber offers). Not all tiers or regions may be eligible.