Competitor research
Competitive creative intel without violating platform terms
What “research” should mean in practice: public signals, structured notes, and ethical boundaries your legal team can defend.
Competitor research is not “screenshot everything and hope.” Sustainable programs focus on public signals and structured interpretation—so insights compound instead of becoming one-off opinions.
Build a source taxonomy
Tag each insight with its source class:
- Public landing pages and offers
- Ad libraries (where permitted)
- Third-party benchmarks (methodology documented)
This makes reviews faster and reduces duplicate work across accounts.
Separate facts from inference
Write notes so a teammate can trace what was observed vs what was inferred. Inference belongs in hypotheses—facts belong in evidence.
Turn intel into tests, not gossip
The output of competitor research should be a test plan: what you will try, what would falsify your hypothesis, and what metric will decide.
Pair with share of voice without noise.